Romancing the Brand: Anatomy of an Affair

Are there any brands you’re really excited about? I’m not thinking about companies you have to deal with every day to live your life. I’m talking about those companies that thrill you. That make you feel like you’re a better you just because they’re in your life. I’m not even talking about brands you love, I’m talking about brands you’re in love with.

The reason I ask is that I think I’m falling in love, and I want to tell you about it.

Continue reading